{"id":2115,"date":"2026-03-09T15:33:41","date_gmt":"2026-03-09T14:33:41","guid":{"rendered":"https:\/\/marketing.sbb-immobilien.ch\/?p=2115"},"modified":"2026-04-13T15:42:32","modified_gmt":"2026-04-13T13:42:32","slug":"campagne-2026","status":"publish","type":"post","link":"https:\/\/marketing.sbb-immobilien.ch\/fr\/story\/campagne-2026\/","title":{"rendered":"Faire ses courses \u00e0 la gare, c\u2019est \u00e7a: m\u00eames visuels et messages en 2026."},"content":{"rendered":"<p>En 2026, nous reprenons la campagne \u00abFaire ses courses \u00e0 la gare, c\u2019est \u00e7a\u00bb, d\u00e9velopp\u00e9e en 2025. Les nouveaux visuels ont \u00e9t\u00e9 produits l\u2019an dernier et les messages ont \u00e9t\u00e9 peaufin\u00e9s sur la base des conclusions de l\u2019\u00e9tude du GDI \u00abAusgebummelt\u00bb. Cette \u00e9tude met en \u00e9vidence que de nombreuses personnes souhaitent avoir plus de temps pour elles-m\u00eames, leur famille et leurs amis. La campagne met l\u2019accent sur la praticit\u00e9 des achats en gare et montre clairement que faire ses courses lors de ses d\u00e9placements permet de gagner un temps pr\u00e9cieux pour se consacrer aux choses essentielles de la vie.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En 2026, nous reprenons la campagne \u00abFaire ses courses \u00e0 la gare, c\u2019est \u00e7a\u00bb, d\u00e9velopp\u00e9e en 2025. Les nouveaux visuels ont \u00e9t\u00e9 produits l\u2019an dernier et les messages ont \u00e9t\u00e9 peaufin\u00e9s sur la base des conclusions de l\u2019\u00e9tude du GDI \u00abAusgebummelt\u00bb. Cette \u00e9tude met en \u00e9vidence que de nombreuses personnes souhaitent avoir plus de temps [&hellip;]<\/p>\n","protected":false},"author":2222,"featured_media":2026,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[190],"tags":[],"class_list":["post-2115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campagnes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Faire ses courses \u00e0 la gare, c&#039;est \u00e7a - SBB Immobilien Marketingplattform<\/title>\n<meta name=\"description\" content=\"Faites vos achats quotidiens 24 heures sur 24 dans votre gare et profitez d\u2019un large choix de produits.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Faire ses courses \u00e0 la gare, c\u2019est \u00e7a: m\u00eames visuels et messages en 2026.\" \/>\n<meta property=\"og:description\" content=\"Faites vos achats quotidiens 24 heures sur 24 dans votre gare et profitez d\u2019un large choix de produits.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marketing.sbb-immobilien.ch\/fr\/story\/campagne-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"SBB Immobilien Marketingplattform\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-09T14:33:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-13T13:42:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/marketing.sbb-immobilien.ch\/wp-content\/uploads\/sites\/2\/2026\/02\/Headerbild_Dachkampagne_2026-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"michellearn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"michellearn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/marketing.sbb-immobilien.ch\/fr\/story\/campagne-2026\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/marketing.sbb-immobilien.ch\/fr\/story\/campagne-2026\/\"},\"author\":{\"name\":\"michellearn\",\"@id\":\"https:\/\/marketing.sbb-immobilien.ch\/fr\/#\/schema\/person\/0402788ee96f6013d24b364a1eca3306\"},\"headline\":\"Faire ses courses \u00e0 la gare, c\u2019est \u00e7a: m\u00eames visuels et messages en 2026.\",\"datePublished\":\"2026-03-09T14:33:41+00:00\",\"dateModified\":\"2026-04-13T13:42:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/marketing.sbb-immobilien.ch\/fr\/story\/campagne-2026\/\"},\"wordCount\":120,\"image\":{\"@id\":\"https:\/\/marketing.sbb-immobilien.ch\/fr\/story\/campagne-2026\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/marketing.sbb-immobilien.ch\/wp-content\/uploads\/sites\/2\/2026\/02\/Headerbild_Dachkampagne_2026-scaled.jpg\",\"articleSection\":[\"Campagnes\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/marketing.sbb-immobilien.ch\/fr\/story\/campagne-2026\/\",\"url\":\"https:\/\/marketing.sbb-immobilien.ch\/fr\/story\/campagne-2026\/\",\"name\":\"Faire ses courses \u00e0 la gare, c'est \u00e7a - 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