{"id":1956,"date":"2025-10-15T08:38:37","date_gmt":"2025-10-15T06:38:37","guid":{"rendered":"https:\/\/marketing.sbb-immobilien.ch\/?p=1956"},"modified":"2025-10-15T08:39:09","modified_gmt":"2025-10-15T06:39:09","slug":"neuausrichtung-des-bahnhofmarketings","status":"publish","type":"post","link":"https:\/\/marketing.sbb-immobilien.ch\/fr\/story\/neuausrichtung-des-bahnhofmarketings\/","title":{"rendered":"R\u00e9orientation du marketing des gares: dissolution du fonds de marketing au 30 juin 2026."},"content":{"rendered":"\n<p>Les CFF ont d\u00e9cid\u00e9 de dissoudre le fonds de marketing \u00e0 la fin juin\u00a02026. Cela signifie que la contribution des locataires \u00e0 ce fonds ne sera plus due \u00e0 partir de cette date. Les CFF continueront n\u00e9anmoins d\u2019investir dans le marketing des gares, mais avec une approche plus flexible et ax\u00e9e sur les besoins. Cela leur permettra de r\u00e9pondre de mani\u00e8re encore plus cibl\u00e9e aux exigences sp\u00e9cifiques des diff\u00e9rents sites et de renforcer leur attrait et leur potentiel commercial.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les CFF ont d\u00e9cid\u00e9 de dissoudre le fonds de marketing \u00e0 la fin juin 2026.<\/p>\n","protected":false},"author":3,"featured_media":1947,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"inline_featured_image":false,"footnotes":""},"categories":[35,36,37,38,164,39,40,41,42,43,44,45,46,47,48,49,10],"tags":[],"class_list":["post-1956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bahnhof-aarau-fr","category-bahnhof-basel-sbb-fr","category-bahnhof-bern-fr","category-bahnhof-biel-fr","category-bahnhof-eaux-vives-fr","category-bahnhof-fribourg-fr","category-bahnhof-genf-cornavin-fr","category-bahnhof-genf-flughafen-fr","category-bahnhof-lausanne-fr","category-bahnhof-luzern-fr","category-bahnhof-neuenburg-fr","category-bahnhof-st-gallen-fr","category-bahnhof-winterthur-fr","category-bahnhof-zug-fr","category-bahnhof-zuerich-oerlikon-fr","category-bahnhof-zuerich-stadelhofen-fr","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - 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